Inner west real estate sales

To achieve a great price on the sale of your home, we use our five-step real estate sales plan. Download our free Home Selling Guide for all the details on how we’d sell your home.
 

Agree the marketing strategy

Before we even meet, we know a lot about your property. We research it – and the homes around it – before we even step through the door. Once we’re there though we leave the price discussion till Step Two (despite the that is often the only thing vendors are interested in when we meet)! What we actually do at Step One is walk through the home with you, room by room. This helps us recommend how to present your home – before the campaign begins and on auction day. We also go through the advertising options and agree the best approach for your property.

 

The buyer attraction pricing strategy and agency agreement

It’s not called the buyer attraction pricing strategy for nothing. If pricing’s too high then you have no buyers. If it’s too low, you’re leaving money on the table. To be blunt, if we get the price wrong there’s a world of pain for you and us. Our research before Step One helps with getting the price right, as does our detailed walk through the property. At Step Two we discuss and agree the pricing, the triggers for adjustments through the campaign and of course have you sign the agency agreement.

 

Get going and tell the world

By Step Three we’re off and running. This is where photographers reveal your property in the best light, ads are served, websites designed and signage erected. With all that in place we open your home for inspection and begin building relationships with the real buyers in the market. We also keep you posted about progress, monitor the buyer attraction strategy and recommend any adjustments that may need to be made in price, up or down.

 

Keeping buyers hot and prepared to buy

Our belief is that if buyers genuinely want to buy, then they’re happy to hear from us. So we don’t just go through the motions when we call the people who’ve come to an inspection. We use the first couple of weeks to sort the buyers from the tire kickers, and with the people who want to buy we concentrate on touching base and giving information. In the last week or so we help them prepare for the auction itself, so that on the day that counts they know what to expect and are prepared to buy.

 

The art of negotiation and making the sale

While 90% of the work is done at this stage, the auction is no walk in the park. We meet with you and the auctioneer on the day and discuss and agree the vendor bid. We also talk to many of the buyers as well – particularly if there have been some late breaking developments. Finally, we help buyers during the auction and if it’s not sold then, we make sure that a price you’re happy with is agreed afterwards and a contract signed on the day. The fine art of negotiation builds on all the preparation that’s gone before.

Yes! I’d like to know more.

Please send me the marketing kit for vendors.